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Keynote Speakers

Opening General Session

The Art of Significance: Life Changing Leadership

Monday, October 13, 9:45 11:45 a.m.


Daniel M. Clark, CSP, CPAE, Dan Clark and Associates, Salt Lake City, UT


Successful people identify themselves in terms of what they do and seek what’s impressive. Significant individuals identify themselves in terms of who they are and seek what’s important. You’ll leave Dan’s inspiriting session with an understanding of the Twelve Highest Universal Laws of Significance that surpass “doing the right thing.” To achieve significance, you must relentlessly pursue a daily path of personal refinement and peak performance, making sure your purpose is what you say it is and your influence is what it needs to be! Approved for up to 1 CE hour by APFSP and licensing boards in most states and provinces.






Daniel M. Clark


General Session

Enjoy the Ride™

Wednesday, October 15, 12 – 1:30 p.m.


Steve Gilliland, Steve Gilliland, Inc., Mocksville, NC


A blueprint for getting the most out of life, Enjoy The Ride™ is a hilarious and eye-opening motivational experience that will cause you to examine where you are both personally and professionally. Discover how to evolve and appreciate, rather than simply maintain and exist! If you want to achieve true success and fulfillment, you must first discover an enthusiasm for your work and personal life. Decide where you are heading, get on the bus, choose the right seat and Enjoy The Ride™! Approved for up to 1 CE hour by APFSP and licensing boards in most states and provinces.


Steve Gilliland

Special Engagement

“Radar On-Antenna Up”: The Ritz-Carlton Method of Fulfilling Unexpressed Wishes and Needs

Wednesday, October 15, 2 – 4 p.m.


Joseph Quitoni, Corporate Director, Culture Transformation, The Ritz-Carlton Leadership Center


The Ladies and Gentlemen of The Ritz-Carlton take service excellence to the highest levels every day. You must have your “Radar on-Antenna Up” and stay in the moment to extend personal service. This program shows you The Ritz-Carlton method for fulfilling not only the expressed but also the unexpressed wishes and needs of your customers. You will be introduced to the skills needed for authentic customer engagement. You will learn about the importance of personalized experiences that will surprise and delight your customers and can impact your bottom-line.


Who Should Attend
Anyone who wants to learn how to make clients feel valued and recognized.


Program Highlights
This course will show you how memorable customer service can generate word-of-mouth and help you stand out from your competition.


You will be introduced to The Ritz-Carlton service model for:

  • Providing anticipatory service that creates passionate advocates of your brand
  • Crafting unique, memorable and personal experiences that prevent your customers from feeling like they are simply another transaction
  • Developing a written service strategy to ensure consistency and cultivate loyalty
  • Avoiding embarrassing loss of sales and missed opportunities by ensuring your employees are not on auto-pilot


    Approved for up to 2 CE hours by APFSP and licensing boards in most states and provinces.

Joseph Quitoni

Joseph Quitoni