Home Education Workshops - Wednesday

Workshops - Wednesday, October 15

SAVE TIME! Print your workshop handouts before you come to Nashville.

Please note: Some presenters have opted not to provide handouts this year in support of environmental/conservation efforts.

8 – 9 a.m.

Have the Talk of a Lifetime Campaign Success Stories One Year Later
Rob Rosenberg, Springboard Brand & Creative Strategy Ltd., Arlington Heights, IL; David “Andy” A. Clayton, Wilson-St. Pierre Funeral Service & Crematory, Indianapolis, IN; Bobby R. Thurman, CFSP, Nelson Funeral Service Inc., Berryville, AR; Christopher Waite, Waite & Son Memorial Home, Medina, OH; Brad Speaks, Speaks Family Legacy Chapels Inc., Independence, MO

Have you helped consumers understand the important role you play in remembering and honoring their loved ones? NFDA funeral directors have made a positive impact through the Have the Talk of a Lifetime public education campaign launched by the Funeral and Memorial Information Council (FAMIC) in 2013.

Hear success stories about campaign efforts that are helping to reverse the trend of less memorialization by encouraging consumers to talk with loved ones about what matters most in their lives. You can create positive momentum in your community as well. Take home ideas for utilizing free campaign tools to reach families, the media, religious and service organizations, senior groups and others in your community. Approved for 1 CE hour by APFSP and licensing boards in most states and provinces.

Evaluating Third-party Cremation Providers to Protect Families and Your Firm
Michael Nicodemus, NFDA

If your firm uses a third-party cremation provider, this session is for you. You may be opening your business to potential liability issues unless you’ve diligently evaluated every third-party crematory to which you entrust the remains of families’ loved ones. You may not own a crematory, but it is your obligation to know how the crematory you use conducts its business, handles the deceased and cremated remains, maintains its facilities, trains staff and meets state and local rules and regulations. Cremation expert Nicodemus will help you protect your business and the families you serve. Third-Party Crematory Due Diligence guidelines and forms provided. Approved for 1 CE hour by APFSP and licensing boards in most states and provinces.

Unlock Your Website Potential: Industry Data That Crack the Code to Marketing Success
Michael Bryan, Batesville Inc., Batesville, IN

If you’re looking for new ways to stay competitive in your market and improve your relationships with families, this session will show you how to produce positive change by leveraging your online presence. Through a discussion of marketing insights based on more than 600 million visits to funeral home websites, you will gain a better understanding of consumer trends, search engine optimization, traffic flow and visitor behavior. A Google Analytics expert will join Bryan to explain the factors critical to website success. Learn about consumer technology trends and how to turn your website into a platform that will unlock your online marketing potential. Approved for 1 CE hour by APFSP and licensing boards in most states and provinces.

Helping Families See the True Value of Funeral Service
William W. McReavy, Washburn- McReavy Funeral Chapels, Minneapolis, MN

One of your most important business challenges today is educating the public about what you do and the value of funeral ritual. An increasingly self-centered, unchurched and tradition-resistant society needs to recognize benefits of the funeral experience. Successful Minneapolis funeral chapel owner McReavy believes it’s critical to inform families about your expertise as a licensed funeral professional. Learn ways to help people understand why an evening visitation (in addition to a one-hour visitation before the service) has value, why an open casket and final viewing remain important for family and friends and the value of a professional being in attendance at off-site memorial services. If you don’t share the knowledge, who will? Approved for 1 CE hour by APFSP and licensing boards in most states and provinces.

Estate Taxes, Probate, and Other Challenges for Family-owned Businesses. Here’s the Plan!
Rodney S. Klein, JD, LL.M Tax NYU, Klein & Associates, Johnson City, TN

Time to sell? Time to buy? Time to Transfer? You know your family has thought about it! Nationally recognized estate planning expert Klein focuses on succession and business transition planning to help you prepare wisely for the typical but challenging issues faced by the small family business. He’ll cover the ins and outs of valuations and succession planning (whether to a family member, employee or third party), along with selling, gifting or even expanding your business by buying another funeral home. Join us for this hands-on session you literally can’t afford to miss to hear expert answers to business succession and transition questions. Presentation brought to you by Federated Insurance. Approved for 1 CE hour by APFSP and licensing boards in most states and provinces.